Nike.

the company was founded by University of Oregon track athlete in 1964,

starting off by selling imported Japanese shoes on the back of his truck.

One Sunday morning, he found a way to make a trainer shoe with great grip,

when he poured liquid urethane into a waffle machine as an experiment in 1974.

By 1980, it reached 50% market share of the US athletic shoe market.

Current brand value of the Nike is estimated over $10.7 billion.

The familiar and bold Nike logo was first adopted in 1972 and became their trademark since then.

The graphic design student in Portland State University agreed on the request of coming up with logo design,

then made the deal of charging the logo for 35$.

Nike is the Greek goddess of victory and the logo represents her wing.

It's all part of their marketing strategy, but I still like the spirit of the brand.