Barbie Advertisement.

 I like using my iPhone as an instant search machine. When I don't remember the name of the current French prime minister, I can go on to the mobile Wikipedia and find out within 20 seconds. If I'm hearing a music from the radio that I want to find out the name, I can go on to the Sound hound app and able to find out within 40 seconds. This could be looked as a bad influence of the modern technology, but I believe it's much better than forgetting things what you wanted to search and not gain that knowledge. Specially the name of the music, which could bother you for days, and that's brutal. Even though people have this good technology on their pocket, people should moderate themselves well.

 Anyway, I'm writing this post because of the experience of a TV commercial that I saw few days ago. At the beginning of the ad, I was wondering which company would be promoting such a unique and positive message, guessing myself that it's probably the NGO related to the gender equality. At the end of the 30 seconds, I was kind of shocked when I saw the logo of the advertiser, which was quiet unexpected. Mattel, the maker of the Barbie dolls. Right after watching the ad, it made me to go on to the YouTube via iPhone to watch it again with disbelief. From personal impression, Barbie has been long time negative symbol of the beauty and encouraged the bad body image/eating disorder to many people. But on the last scene of the commercial, there wasn't a slim blonde doll with a bright smile, rather there was a woman pilot with a long mountain range reflecting on her visor, looking calm and ambitious. Also through out the entire thirty seconds, there wasn't a message related to the beauty, but only message of encouraging women to pursuit their dream regardless of the social and occupational gender stereotype. I might fell into the emotional side and the part of the advertiser's intent to change the controversial public image of the doll. Anyhow, the message from the commercial was clear and made me feel that it's something our society to keep challenge upon.

(You can watch the commercial here.)